MKTG 304
Intro to Marketing Management
Undergraduate
3 Credits |
Provides a managerial approach to the study of marketing,
including target market selection, product, price, promotion
and distribution strategies. Emphasizes consumer behavior
and decision. Nonprofit and international marketing issues
will also be included. |
NPMG 305
Intro to Nonprofit Organizations
Undergraduate
3 Credits |
Fundamental overview of the nonprofit sector and the
general principles of managing a nonprofit, human service
agency. Leaders from the nonprofit community give
presentations on both theory and practical applications. |
NPMG 306 Fundraising
Undergraduate
3 Credits |
Practical orientation to nonprofit fundraising, including
exploration of government, foundation, corporate, earned
income, fee generating work, and other potential sources of
funds for nonprofit organizations. Outside speakers and a
strong hands-on component will provide focus and content. |
NPMG 308
Intro to Volunteer and Staff Management
Undergraduate
3 Credits |
Exploration of the field of volunteer management in profit
organizations combined with presentations by
representatives of a range of agencies which rely on
volunteers for their operations. |
NPMG 530 Management and Leadership of Nonprofit
Organizations
Undergraduate
3 Credits |
Provides an overview of the historical development, role,
and importance of philanthropy, nonprofits, and civil
society. Also addresses the unique characteristics of size,
impact, types, organization structures, and the missiondriven orientation that make-up the nonprofit sector. |
NPMG 532 Governance and Executive Leadership
Graduate
3 Credits |
Focuses on how important the Executive Director and
effective Board development and management are to successfully govern nonprofit organizations. Students will
learn about the roles of the Board and Executive Director
in accomplishing the mission and vision of the organization;
the legal rights, responsibilities, and obligations of Directors
and Board members; various models of Board governance,
and best practices in Board development and management;
and the challenges of executive leadership in a nonprofit
organization. |
NPMG 534 Strategic Revenue Development
Graduate
3 Credits |
Provides an overview of the components and
implementation of diversified revenue sources, emphasizing
how, in addition to traditional fundraising methods, how
critically important it is to be able to practice a variety of
revenue generating methods. Includes methods on how to
create and maintain earned income streams, social
entrepreneurship, and other cutting edge trends. Provides
students with opportunities to apply practical methods to
generate revenue. |
NPMG 535 Nonprofit Talent Development: Staff and
Volunteers
Graduate
3 Credits |
This course provides a comprehensive examination of the
strategic role of Human Resources, staff and volunteers, in
the mission-driven operation of a nonprofit organization.
Leading and managing the process of planning and
management, assessment, design, implementation,
recruitment, training, maintaining and sustaining a viable
volunteer program. |
NPMG 539 Public Policy, Advocacy, and Social
Change
Graduate
3 Credits |
Focuses on the unique role nonprofit organizations play in
affecting social change and influencing public policy.
Students will gain an understanding of how nonprofits
shape public policy through strategies such as community
organizing, public education, policy research, and lobbying
and litigation; the role of Board members, staff, and
volunteers as agents of and for social change; and examine
case studies of effective and ineffective nonprofit social
change initiative. |
PMGT 503 Administrative Process of Public and
Nonprofit Organizations/Agencies
Graduate
3 Credits |
Serves as the introductory course to government and nonprofit organization management practices and issues.
Addresses the general effectiveness of major agencies
including their relationships with legislative bodies,
clientele, other governmental units and public and nonprofit bodies. Establishes the broad parameters of what
constitutes public and non-profit managers’ roles,
responsibilities, major activities, and influencing factors.
Examines theories and develops analytical techniques used
to identify and resolve issues that commonly occur in public
management and non-profit administration. |
